Restaurant Customer Service That Rocks

What makes a twelve-dollar hamburger worth twelve dollars? Hint: It’s not just the Certified Angus Beef. To differentiate yourself in the restaurant business—and make that burger worth the price—you have to be innovative, creative, irreverent and unpredictable. At least that’s what works at Hard Rock Café, where customers don’t just pay for those twelve-dollar burgers, they line [...]

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Restaurant Marketing, Coupons And The Economy

If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic. Restaurants that normally don’t use limited time offers, [...]

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Free Restaurant Training Report: “Tough Economy Edition”

Restaurant Revolution and Judy Asman conducted an information session with John Alexander of Chart.org. This interview was put into video format and can be seen here. To help you get the most value of this information, we created this 10-page, no-fluff report (shown right). If you want the lists, tips and bullet-points that John brings up, [...]

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Restaurant Training, The Economy and Restaurant Marketing

In May 2008, Restaurant Revolution began producing and participating in a variety of restaurant industry-specific discussions. These have been recorded. Videos, handouts and pamphlets on each topic are being created for your benefit. Please check back often, or Join Restaurant Revolution to be notified when these materials are available. The first in this series is an interview [...]

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Restaurant Marketing, Menu Preparation and Food Variety

Howard Moskowitz has consulted many companies in the food industry to help them discover profitability through offering variety. Clients include Pepsi, Prego, Ragu and many others. I recommend watching this video of author and speaker Malcolm Gladwell as he details revelations of Howard’s research and life experiences. Things to note: People don’t often know what they want There [...]

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