What makes a twelve-dollar hamburger worth twelve dollars? Hint: It’s not just the Certified Angus Beef. To differentiate yourself in the restaurant business—and make that burger worth the price—you have to be innovative, creative, irreverent and unpredictable. At least that’s what works at Hard Rock Café, where customers don’t just pay for those twelve-dollar burgers, they line [...]
Full ArticleTuesday, July 1, 2008
As a former Yelper, I can honestly say, I’m scratching my head over why certain restaurateurs put so many eggs in the Yelp basket. The appeal of this mostly-popular-among-Gen Y-user-generated-content site is two-fold, catering to innocent restaurant-goers seeking a quick online review of a certain eatery as well as those who want to open an account, [...]
Full Article
Thursday, August 21, 2008
2 Comments