HelpMyBusiness.com - Maverick Marketing Video

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Andrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice.

For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most expensive) circled in red. From there, the prices get less expensive… and the least expensive ($60+) feels like a bargain after starting out with their suggested package.

While “Help My Business Sucks” only boasts one episode as of today, Andrew has assured me the pipeline is full. Be sure to check back for updates to this well-produced show.