Video: Restaurateurs, Reboot Your Brain For 2008

If you're new here, you may want to Join Restaurant Revolution for Free. When you do, I'm going to send you a couple reports and other goodies. Thanks for visiting!

In the previous post I mentioned having goals for the sake of clarity.

But becoming clear goes beyond our restaurant businesses. It goes outside the day-to-day, week-to-week grind. As business owners, we tend to feel there’s never enough time to accomplish everything that we want. We constantly are thinking and acting… always in motion.

When I first got involved in this industry, I sat down with a local restaurant supplier and listened for over an hour. I remember asking how the typical restaurant owner acts while they’re browsing the store. You know what he said?

He told me that when restaurateurs walk through his doors they are the definition of impatient, nearly displaying signs of severe ADD.

Does this sound familiar?

Buzzing. Being here and there and everywhere. Someone once said, “Time is the thing that keeps everything from happening all at once.” Time parcels moments out into separate bits so that we can do one thing at a time. In [business], this does not happen. In [business], time collapses. Time becomes a black hole. To the person with [a business] it feels as if everything is happening all at once. This creates a sense of inner turmoil or even panic. The individual loses perspective and the ability to prioritize. He or she is always on the go, trying to keep the world from caving in on top.

The paragraph above was taken from here, and all I did was replace ADD with business.

Of course it doesn’t have to be that way… and it may not be if you’ve structured the business to where you’re able to remove yourself from it occasionally (please share your secrets with the rest of us). But if you’re feeling rushed, or that things are out of control… or even just slightly difficult to control… much of that has to do with clarity, goal-setting and…

REMOVING ALL THE THINGS FLOATING AROUND IN YOUR HEAD.

Here’s the point I’m trying to get at: you probably have too much going on in your brain… and you can do something about it.

It’s called “Rebooting Your Brain”, and it’s a method devised by a marketing genius named John Reese. It’s not something that’s earth-shattering: it’s simple and effective. To explain his method, John was kind enough to create an hour-long video that goes step-by-step on how he clears his mind.

Click here to watch the Reboot Your Brain video

The video WILL take a few minutes to start, especially if you’re on a slower connection. It’s worth the wait.

The exercise requires the following:

• Three notepads, each with several sheets of paper
• A pen or pencil

Like any other exercise, this will require some time and thought. I recommend you watch the video and take notes on what to do. Next, schedule some time in the evening (or morning, perhaps) during the Christmas season these next couple weeks and actually do the assignment.

You will feel better afterwards. I know because I force myself to do this, and will be doing it again in the next couple of weeks. (And I wouldn’t waste my effort writing this if I didn’t think it was worth it!)