Restaurant Owner, What Are Your Sales and Marketing Goals?

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After reading seven periodicals a month, frequenting blogs, attending restaurant group meetings and tradeshows, reading books, listening to audio tapes and frequenting seminars etc etc… I’m surprised at how many times are the BASICS are not reinforced.

Seriously. Did our businesses meet the goals set for 2007?

Do we have EXACT figures for restaurant business sales and marketing that we hope to meet in 2008?

For all the “strategies” and “tactics” that Restaurant Revolution and others will bring to you, please don’t lose sight of basic goals. And remember: Goals are SPECIFIC. They can be MEASURED.

When we have a plan, complete with goals that can be measured and tracked, we have CLARITY. The more CLEAR we are on what we want to accomplish, the easier it is to filter out the noise that’s encountered on a daily basis… including the phone calls, walk-in salespeople and everyone else that wants a piece of us.

So, with all the great information that is (and will continue to be) available… please remind yourself at the sub-conscious level to write down your restaurant business goals and stick them in a place you will see them every single day.

I’m warning you now that 2008 is only going to deliver another truckload of new information. It will be interesting, some of it will be amazing… and most of it will do absolutely NOTHING for you… but the only way to really know is if you have a plan to judge it by.

Check the next post on How to Reboot Your Brain for more in-depth information on exercises I recommend and personally use.