Restaurant Marketing - Online Coupons - RunningRestaurants.com
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Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today.
We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my clients.
Normally Jaime would make a long form informational call like this available to paid members only. But it just has too much in there of value that folks can use and grab for their business. So he chose to host it in the public arena (for now). He’ll most likely move it to the member area in a week or so get to it ASAP.
Click here to listen to RunningRestaurants.com - Using Online Restaurant Coupons Interview
In the call we hit on:
- Nathan’s “CSER” system
- Why “BOGO” is dead
- What a “clever coupon” is
- How to think about and do email list building
- Why tracking results is key
- Calulating return on investment
- Lifetime value mentality
- New way vs. the old way
- Challenges of “same-ness”
- Relationship building through email
- Secret method to having a wildly successful Tuesday night
- Why “hyper-responsive” customers are so important
Great Post, the internet has revolutionized how we do business, with so many avenues to promote, it is important to be where our prospective customer would be, let it be social media, (the myspace and facebooks), entertainment portals and directories (citysearch, and others)
Dan from http://blendelicious.com the restaurant financing blog