If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic.

Restaurants that normally don’t use limited time offers, Outback for example, have done so recently to weather the storm. Only time will tell if the strategy reaps profits, but the fact that LTOs are being used says plenty.

Bottom-line: people are looking for value. Attracting new and return customers with coupons is not a difficult concept, but when other restaurants are also opening accounts with the direct mailer… it’s even more important to become familiar with Restaurant Revolution’s Clever Coupon process.

If you're new here, you may want to Join Restaurant Revolution for Free. When you do, I'm going to send you a couple reports and other goodies. Thanks for visiting!