When it comes to naming any product or service, it’s very important to consider how it sounds — not just how it looks in print. If you want people to remember the name of an entree… especially if you’re advertising on television or the radio… what can you do to help them?
Watch Eben Pagan’s video above to find out (How To Name Things starts at 1:20).
Eben runs a fairly new, but highly recommended marketing program called Get Altitude (currently sold out, but you can watch some videos for free). He deals with info-products and Internet marketing, but if you’re creative… there are some real nuggets of information that will make restaurateurs $$$ by implementing them.
Welcome back!
January 8th, 2008 at 3:19 pm
Great video – thanks for sharing it with us…
Ken
February 16th, 2008 at 3:05 pm
Very cool.
This puts a new spin on copywriting and naming things. With audio/video script writing, it’s important to remember we write for the ear. But Pagan points out this technique, in general, can be powerful for subliminal messaging.