Restaurant Marketing - Clever Coupons - CSER Part 2

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Get the PDF Outline of this video:

I left some extra spaces under the coupon categories so if you want to print out the outline, you can write down ideas when they come to you.

A few things were touched upon, but I wanted to stay on topic instead of “unpacking the boxes”. We’ll revisit those later.

Here is a rough of the Outline in case you don’t want to download the PDF file linked above:

• Clever Coupons – Restaurant Coupon Strategy.
• The Secret Formula
• The Proof Is In The Results
• The Mechanics
• Questioning The Standards
• What Is A Coupon…. Really?
• Coupon Psychology
• It’s About The Backend
• Goals And Measurements
• Example Layout (Basic)
• Participation
• Coupon Logic
• Bundling Coupons
• “Just Because” Coupons
• Event Coupons – External
• Event Coupons – Personal
• Event Coupons – You’re The Host
• “Current Entertainment” Coupons
• Good Cause Coupons
• Participation Coupons
• Fun Coupons
• Fun Coupons – Participation Emphasis
• Holidays
• Merchandise
• The Future Is Exciting.

Of course I welcome questions and feedback.

Thanks for watching!