Video: Restaurant Website Marketing Strategy - Tracking Traffic
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We’re putting together a new series on the latest Internet technologies used to promote restaurants. Obviously, one of the key components of online advertising is having a website.
After you have a website… what next?
Many people do absolutely NOTHING with their website except hope that other people look for it. Hopefully you’re doing more than that. For example, have your web address on all business cards. Consider putting a decal with the web address in your front window or on your door. Is your restaurant website address on your menu?
Promoting your website on the Internet is also an excellent strategy to introduce yourself to new people by enticing them with photos of your restaurant and food, and a full menu listing. And there are a number of websites on the Internet that will let you have a link to your own site…
But do you KNOW how people are finding your website? Do you KNOW what websites host reviews of your restaurants? Do you KNOW what people are saying about you on the Internet?
WHY NOT?
The most basic aspect of doing anything in marketing is TRACKING. That holds true to promoting your restaurant, and restaurant’s website, on the Internet.
How do you KNOW that people are looking at your website? How do you know where they are finding links to your website? After they get to the website, are you aware of what pages they’re looking at?
To answer these questions you need additional software. Most servers come with free software options, but they can be confusing and only update every 24hrs or more. The software I recommend, and personally use with more than one website, is called Mint.
In today’s video, I provide an overview of what Mint has to offer, and why you should be Tracking Your Website Traffic.
The video is only about 8 minutes long and will give you insight on the types of information you can get from a simple application. What’s amazing is that you can actually get so much more… I just can’t show you my own installation for security purposes.
Here are other types of information that might be helpful for you and your webmaster… all of which can be found using Mint.
- Types of browsers people use for your site (Internet Explorer, Firefox, etc)
- Locations of people looking at your website
- If people are viewing the website multiple times (if they’re coming back week-after-week, for example)
If you’re a gadget freak, you can even look at your website stats on an iPhone or other mobile device.
Bottom line: tracking the traffic to your website is highly important, regardless of what program you choose to do it with. If you have questions or otherwise, don’t hesitate to comment.
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