Restaurant Online Ordering - An Overview of iMenu360 and PocketsOnline
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Listen to the interview here:
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IMPORTANT OFFER: If you choose iMenu360 as your restaurant internet ordering system, be sure to mention ‘Restaurant Revolution’ to receive 50% off your setup fee, three full months of our customer-attraction service, CouponCuisine, and our Special Report: “How To Reap Huge Profits From Your Customer Email Database”.
Getting restaurant orders from the Internet is easier and more profitable than ever before. Now there are many additional reasons to start using this technology, other than accurate, fast orders with improved customer experiences.
One of the largest benefits a good restaurant online order system will deliver is automated customer database building. While grabbing customer information using comment cards, a fishbowl on the counter and other tactics is important, by training your guests to place orders from their computers at home or work you’ll get the necessary information in a natural way.
To explore the many reasons for using an Internet ordering system, Nathan Gilder interviewed David Litchman, the founder of the small chain of Chicago restaurants Pockets and creator of the internet ordering system iMenu360.
David first explored online ordering nearly five years ago because he was frustrated with the process required when taking them over the phone. Inaccurate orders, non-native English speakers and sometimes poor customer experiences convinced him there must be a better way, and the first version of iMenu was established.
PocketsOnline now has a database of over 30,000 customers and the company is able to successfully market to these folks and generate tens-of-thousands of dollars in revenue for mere pennies per order. And after years of improvements, iMenu has been produced to allow restaurants across the United States access the same power the David’s company has experienced.
FohBoh Video Tour - Restaurant Social Network
Find more videos like this on FohBoh
I had the pleasure of working with Ted Cohn and Michael Atkinson to produce this video tour of FohBoh, the premiere restaurant industry social network.
During production I interviewed people such as Doug Golden from AdvanceMe, Ray Villaman from the Tahoe Restaurant Group, Amanda Hite from Talent Revolution, Andy Swingley from Thomas and King, and Matt Urdan from Nantahala Outdoor Center.
If you haven’t already, make sure to join FohBoh and get involved. The amount of resources available are powerful and will do much for your business.
Video: Restaurant Email Secrets EXPOSED - Part 3
Secrets 4-7 of Email Marketing…
- Bad Subject Line Ideas
- Subject Lines to Try
- Prime the Pump
- Get Personal
Click here for Restaurant Email Marketing Secrets Exposed - Part 3
How to get your email opened and read. Increase customer relationships by avoiding the nonsensical “corporate feel” in your messages. The Super-Ninja tactic that will flood your restaurant with people for your next event promotion.
Restaurant Social Networking In Plain English
This video gives an excellent overview of the concept of social networking.
What it doesn’t mention is how getting involved like this will help YOU as a business owner. Think about it for a moment - connecting with people interested in the same topics as you… finding employees… chefs/cooks… bartenders… trainers… consultants… resources… new friends…
I’ve met people in each of those “categories” by hanging out on FohBoh.
Don’t wait to get in the game. Jump in today.
Restaurant Video Marketing On A Budget - Flip Camera
Flip Video Ultra Series Camcorder, 60-Minutes (Black)
Flip Video Ultra Series Camcorder, 30-Minutes (Black)
I made the video and then looked up the new prices of the cameras… now the 30 minute version is nearly the same cost as the 60 minute(?). Obvious decision there.
Video is where it’s at. Join the Revolution… create videos of your restaurant, post them on YouTube and stick a link in the comments/description of the video back to your own website. Take the embed content from YouTube to put the videos on the web site locally.
Lots of opportunity and fun to be had.
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