Do You Need A Digital Marketing Manager?

Does Your Restaurant Need a Digital Marketing Manager? So I’m at a recent conference with restaurant owners and we were talking a lot about mobile marketing and social media marketing for restaurants and the question kept coming up – “Do we need to hire someone to do all this stuff?” Short answer: Yes, absolutely. Longer [...]

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Social Media Marketing For Restaurants – A Teleseminar

How Restaurants Can Use Social Media to Create a Loyal Following and Keep Customers Coming Back-Even in a Rotten Economy Jaime Oikle from Restaurant Report is hosting a 1hr teleseminar focused on social media marketing for restaurant owners tomorrow, Wednesday Aug 5, at 3pm EST. Click here for the full scoop on what will be [...]

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Restaurant Customer Service That Rocks

What makes a twelve-dollar hamburger worth twelve dollars? Hint: It’s not just the Certified Angus Beef. To differentiate yourself in the restaurant business—and make that burger worth the price—you have to be innovative, creative, irreverent and unpredictable. At least that’s what works at Hard Rock Café, where customers don’t just pay for those twelve-dollar burgers, [...]

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Food And Menu Pricing For Your Restaurant

One thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage [...]

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Rock, Roll & Retention: The Power of Music to Engage Employees

Music can inspire, sooth, motivate, energize and activate the human mind. People everywhere love to listen, shake, rattle, rock, roll, twist, cry, jump, rap, bump, slam, disco, waltz, polka, relax, sleep and even learn to a variety of recorded sounds. Bringing my passion of music to training was a natural progression for me. The strategic [...]

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