In the latest issue of Nation’s Restaurant News, Gregg Cebrzynski mentioned Chipotle’s video contest. The short story is the restaurant chain hosted a contest that had students (and others) produce Chipotle commercials in exchange for prizes. Terrasynth LLC was closely involved with a similar video contest earlier this year for T-Mobile’s Sidekick phone, hosted on Myspace. [...]
Full ArticleWhen it comes to naming any product or service, it’s very important to consider how it sounds — not just how it looks in print. If you want people to remember the name of an entree… especially if you’re advertising on television or the radio… what can you do to help them? Watch Eben Pagan’s video [...]
Full ArticleAfter months of research, design and development… our latest report is now available for public consumption. Using Online Coupons For Restaurant Marketing and Lead Generation The humble, money-saving, discount coupon has arrived in the online era and it’s promising to revolutionize the way customers choose where to eat in every sector of the restaurant market, just like [...]
Full ArticleThousands of US restaurants could be enjoying an unprecedented boom in just a matter of weeks, even with an economic slowdown on the horizon. New and existing businesses, even those struggling to find customers, could soon see more customers pouring through the door. The reason? A simple, cost-effective marketing strategy anyone can use - but [...]
Full ArticleIt was mentioned in a previous restaurant database creation article, but I want to emphasize again that the best way to get in the game is using a very simple program like Microsoft Excel. If you’re on a tight budget, and don’t already own Microsoft Office (which includes Excel), I recommend downloading the FREE application OpenOffice. [...]
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