Restaurant Marketing Copywriting: Testing “Starting At”, “As Low As”

Words mean a lot when marketing your restaurant. What you say will affect how people feel, think and act — even the little phrases that seem insignificant can greatly affect the success (or failure) of a marketing campaign. I have a friend that tests E-V-E-R-Y-T-H-I-N-G when it comes to marketing. He figures that if he’s spending [...]

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Restaurant Internet Marketing: Five Must-Do’s

Five Web Must Do’s: Making The Most of an Internet Web Site for Restaurants Your restaurant’s web site should be an ultra-effective 24 hour/7 day a week sales person and marketing tool for your restaurant business. Here are five must-do’s for independent restaurateurs to help make the most of their Internet program. Real People One key differentiating opportunity [...]

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Video: Restaurant Website Marketing Strategy - Tracking Traffic

We’re putting together a new series on the latest Internet technologies used to promote restaurants. Obviously, one of the key components of online advertising is having a website. After you have a website… what next? Many people do absolutely NOTHING with their website except hope that other people look for it. Hopefully you’re doing more than [...]

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Video: Restaurateurs, Reboot Your Brain For 2008

In the previous post I mentioned having goals for the sake of clarity. But becoming clear goes beyond our restaurant businesses. It goes outside the day-to-day, week-to-week grind. As business owners, we tend to feel there’s never enough time to accomplish everything that we want. We constantly are thinking and acting… always in motion. When I first [...]

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Restaurant Owner, What Are Your Sales and Marketing Goals?

After reading seven periodicals a month, frequenting blogs, attending restaurant group meetings and tradeshows, reading books, listening to audio tapes and frequenting seminars etc etc… I’m surprised at how many times are the BASICS are not reinforced. Seriously. Did our businesses meet the goals set for 2007? Do we have EXACT figures for restaurant business sales and [...]

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