Video: Restaurant Email Secrets EXPOSED - Part 3
April 7, 2008
Secrets 4-7 of Email Marketing…
- Bad Subject Line Ideas
- Subject Lines to Try
- Prime the Pump
- Get Personal
Click here for Restaurant Email Marketing Secrets Exposed - Part 3
How to get your email opened and read. Increase customer relationships by avoiding the nonsensical “corporate feel” in your messages. The Super-Ninja tactic that will flood your restaurant with people for your next event promotion.
Restaurant Social Networking In Plain English
March 31, 2008
This video gives an excellent overview of the concept of social networking.
What it doesn’t mention is how getting involved like this will help YOU as a business owner. Think about it for a moment - connecting with people interested in the same topics as you… finding employees… chefs/cooks… bartenders… trainers… consultants… resources… new friends…
I’ve met people in each of those “categories” by hanging out on FohBoh.
Don’t wait to get in the game. Jump in today.
Restaurant Video Marketing On A Budget - Flip Camera
March 28, 2008
Flip Video Ultra Series Camcorder, 60-Minutes (Black)
Flip Video Ultra Series Camcorder, 30-Minutes (Black)
I made the video and then looked up the new prices of the cameras… now the 30 minute version is nearly the same cost as the 60 minute(?). Obvious decision there.
Video is where it’s at. Join the Revolution… create videos of your restaurant, post them on YouTube and stick a link in the comments/description of the video back to your own website. Take the embed content from YouTube to put the videos on the web site locally.
Lots of opportunity and fun to be had.
Video: Restaurant Email Secrets EXPOSED - Part 2
March 13, 2008
Secrets 1-3 of Email Marketing…
- The Plain Text/HTML Über-Combo
- Open Rates
- Split Testing
Click here for Restaurant Email Marketing Secrets Exposed - Part 2
A little on the technical side - BUT NOT VERY - and when applied will have serious implications on the success of any email marketing campaign.
Restaurant Marketing - Online Coupons - RunningRestaurants.com
March 11, 2008
Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today.
We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my clients.
Normally Jaime would make a long form informational call like this available to paid members only. But it just has too much in there of value that folks can use and grab for their business. So he chose to host it in the public arena (for now). He’ll most likely move it to the member area in a week or so get to it ASAP.
Click here to listen to RunningRestaurants.com - Using Online Restaurant Coupons Interview
In the call we hit on:
- Nathan’s “CSER” system
- Why “BOGO” is dead
- What a “clever coupon” is
- How to think about and do email list building
- Why tracking results is key
- Calulating return on investment
- Lifetime value mentality
- New way vs. the old way
- Challenges of “same-ness”
- Relationship building through email
- Secret method to having a wildly successful Tuesday night
- Why “hyper-responsive” customers are so important
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