Every Restaurant Needs A Customer Database - Part 2: Systems

Every restaurant operator needs to have a systematized method of gathering customer names and contact information. This concept is rarely a problem - most business owners understand they need a database. The issues arise when they fail to create a SYSTEM that operates with very little, actual work. Building a database for a restaurant is not [...]

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Every Restaurant Needs A Customer Database - Part 1: Value

Having a database is like having my very own, personal goldmine. Because I’m able to contact the people who enjoy my services, I can build a long-lasting relationship with them. I’m able to announce specials, send news and also create a dialogue that allows me to learn more about them… in a way that helps [...]

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