Rock, Roll & Retention: The Power of Music to Engage Employees

Music can inspire, sooth, motivate, energize and activate the human mind. People everywhere love to listen, shake, rattle, rock, roll, twist, cry, jump, rap, bump, slam, disco, waltz, polka, relax, sleep and even learn to a variety of recorded sounds. Bringing my passion of music to training was a natural progression for me. The strategic use [...]

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Restaurant Marketing - Online Coupons - RunningRestaurants.com

Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today. We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my [...]

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Restaurant Owner, What Are Your Sales and Marketing Goals?

After reading seven periodicals a month, frequenting blogs, attending restaurant group meetings and tradeshows, reading books, listening to audio tapes and frequenting seminars etc etc… I’m surprised at how many times are the BASICS are not reinforced. Seriously. Did our businesses meet the goals set for 2007? Do we have EXACT figures for restaurant business sales and [...]

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Get Creative Restaurant Advertising… Completely “Free”?

In the latest issue of Nation’s Restaurant News, Gregg Cebrzynski mentioned Chipotle’s video contest. The short story is the restaurant chain hosted a contest that had students (and others) produce Chipotle commercials in exchange for prizes. Terrasynth LLC was closely involved with a similar video contest earlier this year for T-Mobile’s Sidekick phone, hosted on Myspace. [...]

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Creating A Restaurant Customer Database - Part 3: Sorting Information

It was mentioned in a previous restaurant database creation article, but I want to emphasize again that the best way to get in the game is using a very simple program like Microsoft Excel. If you’re on a tight budget, and don’t already own Microsoft Office (which includes Excel), I recommend downloading the FREE application OpenOffice. [...]

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