Restaurant Revolution » Resources http://www.restaurantrevolution.com Mon, 19 Oct 2009 16:28:10 +0000 http://wordpress.org/?v=2.7 en hourly 1 Restaurant Video using Easy Restaurant Video Service http://www.restaurantrevolution.com/restaurant-video-using-easy-restaurant-video-service/ http://www.restaurantrevolution.com/restaurant-video-using-easy-restaurant-video-service/#comments Tue, 06 Jan 2009 03:40:55 +0000 Nathan http://www.restaurantrevolution.com/?p=230 easy restaurant video serviceRestaurateurs know that a web site is the most basic and effective way to attract and maintain customer relationships. And while many restaurant owners want to have modern elements on their websites, time and cost often hold them back.

Adding the most modern element - video - to your website… in a way that is affordable, easy and fast… is now available with Easy Restaurant Video.

It’s a simple fact: having video on your web site will increase your profitability. People love watching videos. They will stay on your restaurant website longer if there’s a relevant video to watch.

More time spent on your web site increases the likelihood that visitors will explore other areas of the site: menu, specials, bio/about pages, and… most of all… your e-mail newsletter or e-club.

Restaurant videos can also be used to present a Call To Action… the important part of a sales message that requests the customer to do something, like visit for their next lunch, call to order delivery “right now”, etc.

Bottom-line: having video on your web site is a worthwhile investment. The fast, affordable (not to mention professional quality) videos produced by Easy Restaurant Video remove all barriers to adding this attention-grabbing technology to your web site.

]]> http://www.restaurantrevolution.com/restaurant-video-using-easy-restaurant-video-service/feed/ Stuff4Restaurants - A Superior Advertising Reference http://www.restaurantrevolution.com/stuff4restaurants-a-superior-advertising-reference/ http://www.restaurantrevolution.com/stuff4restaurants-a-superior-advertising-reference/#comments Fri, 11 Jul 2008 02:34:47 +0000 Nathan http://www.restaurantrevolution.com/?p=77 stuff4restaurantsLindsay over at Stuff4Restaurants has been compiling ads and promotions from all over the world and is sharing them for free on his blog: Stuff4Restaurants.com

Granted, he finds some VERY wacky “stuff”, as well as the crude and bizarre, but he never ceases to entertain. Make sure to check it out, bookmark it, and visit often.

]]> http://www.restaurantrevolution.com/stuff4restaurants-a-superior-advertising-reference/feed/ HelpMyBusiness.com - Maverick Marketing Video http://www.restaurantrevolution.com/helpmybusinesscom-maverick-marketing-video/ http://www.restaurantrevolution.com/helpmybusinesscom-maverick-marketing-video/#comments Thu, 24 Apr 2008 03:28:49 +0000 Nathan http://www.restaurantrevolution.com/?p=65 help my business sucks

Andrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice.

For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most expensive) circled in red. From there, the prices get less expensive… and the least expensive ($60+) feels like a bargain after starting out with their suggested package.

While “Help My Business Sucks” only boasts one episode as of today, Andrew has assured me the pipeline is full. Be sure to check back for updates to this well-produced show.

]]> http://www.restaurantrevolution.com/helpmybusinesscom-maverick-marketing-video/feed/ RipCard - Business Card Referral System http://www.restaurantrevolution.com/ripcard-business-card-referral-system/ http://www.restaurantrevolution.com/ripcard-business-card-referral-system/#comments Wed, 16 Apr 2008 02:27:28 +0000 Nathan http://www.restaurantrevolution.com/?p=63 ripcard exampleThe Restaurant Revolution is about creating systems, tracking and being pro-active with marketing. There are many ways to systematize your marketing processes, and one of the latest and best is a Patent Pending item called the RipCard.

I’ve personally spoken with Alf Marcussen over the phone about his new product, launched April 1, 2008. Now that I understand the scope of this project, I honestly feel you should take a serious look on how it could be used in your own business.

Reason being, it not only creates a system, but you can track the results and test different offers. These are the key features of any serious marketing strategy of the 21st century.

]]> http://www.restaurantrevolution.com/ripcard-business-card-referral-system/feed/ Restaurant Video Marketing On A Budget - Flip Camera http://www.restaurantrevolution.com/restaurant-video-marketing-on-a-budget-flip-camera/ http://www.restaurantrevolution.com/restaurant-video-marketing-on-a-budget-flip-camera/#comments Fri, 28 Mar 2008 22:03:25 +0000 Nathan http://www.restaurantrevolution.com/restaurant-video-marketing-on-a-budget-flip-camera.htm

Video is where it’s at. Join the revolution, and create videos of your restaurant. Post the videos of your restaurant on YouTube and put a link in the description of the video back to your own website. Take the embed content from YouTube to put the videos on the web site locally.

Lots of opportunity and fun to be had.

Flip Video Ultra Series Camcorder, 60-Minutes (Black)

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UPDATE: November 26, 2008
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Flip now has an HD format camera for about ~$50 more. That means high-resolution video at amazing quality in the palm of your hand. My highest recommendations go to the Flip camera series.

Flip Video MinoHD Camcorder, 60 Minutes (Black)

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