Stuff4Restaurants - A Superior Advertising Reference
If you're new here, you may want to Join Restaurant Revolution for Free. When you do, I'm going to send you a couple reports and other goodies. Thanks for visiting!
Lindsay over at Stuff4Restaurants has been compiling ads and promotions from all over the world and is sharing them for free on his blog: Stuff4Restaurants.com
Granted, he finds some VERY wacky “stuff”, as well as the crude and bizarre, but he never ceases to entertain. Make sure to check it out, bookmark it, and visit often.
HelpMyBusiness.com - Maverick Marketing Video
Andrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice.
For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most expensive) circled in red. From there, the prices get less expensive… and the least expensive ($60+) feels like a bargain after starting out with their suggested package.
While “Help My Business Sucks” only boasts one episode as of today, Andrew has assured me the pipeline is full. Be sure to check back for updates to this well-produced show.
RipCard - Business Card Referral System
The Restaurant Revolution is about creating systems, tracking and being pro-active with marketing. There are many ways to systematize your marketing processes, and one of the latest and best is a Patent Pending item called the RipCard.
I’ve personally spoken with Alf Marcussen over the phone about his new product, launched April 1, 2008. Now that I understand the scope of this project, I honestly feel you should take a serious look on how it could be used in your own business.
Reason being, it not only creates a system, but you can track the results and test different offers. These are the key features of any serious marketing strategy of the 21st century.
Restaurant Video Marketing On A Budget - Flip Camera
Flip Video Ultra Series Camcorder, 60-Minutes (Black)
Flip Video Ultra Series Camcorder, 30-Minutes (Black)
I made the video and then looked up the new prices of the cameras… now the 30 minute version is nearly the same cost as the 60 minute(?). Obvious decision there.
Video is where it’s at. Join the Revolution… create videos of your restaurant, post them on YouTube and stick a link in the comments/description of the video back to your own website. Take the embed content from YouTube to put the videos on the web site locally.
Lots of opportunity and fun to be had.
Restaurant Success Interviews - Free 41pg Ebook
I just lined up another exclusive bonus for Restaurant Revolution subscribers. Ten interviews that you’ll want to check out.
This book includes discussions with the following people:
- Karen Binder, Madison Park Cafe, Seattle, WA
- Marcel Biro, Biro Restuarant and Wine Bar, Sheboygan, WI
- Anthony Bourdain
- Jimmy Bradley, The Red Cat, New York, NY
- Dan Butler, Wilmington, DE
- John Howie, SPORT & Seastar, Seattle, WA
- Tommy Klauber, Pattigeorge’s, Longboat Key, FL
- Michael & Susan Maddox, Le Titi de Paris, Chicago, IL
- Alex Ott, Master Mixologist
- Jay Shaffer, Shaffer City Oyster Bar & Grill, New York, NY
To get your hands on this document… which is normally under lock and key over at RunningRestaurants.com… simply Join the Restaurant Revolution for Free and I’ll send it your way.
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