Exclusive marketing video series… headed your way. Do you want to know the “secret formula” to a thriving restaurant in the 21st century? Do you want some basic action steps to earning more profit for every advertisement you pay for? Is Email all that it’s cracked up to be? Are coupons a marketing technique to avoid or will they [...]
Full ArticleI’ve been preparing new videos in our series on Restaurant Internet Marketing and just today Yaro Starak announced that he has a new website on getting a blog started. Yaro goes to the -very- basics, showing how to start a blog. And we’re both aware that if you’re not technically inclined, some of this may even [...]
Full ArticleWords mean a lot when marketing your restaurant. What you say will affect how people feel, think and act — even the little phrases that seem insignificant can greatly affect the success (or failure) of a marketing campaign. I have a friend that tests E-V-E-R-Y-T-H-I-N-G when it comes to marketing. He figures that if he’s spending [...]
Full ArticleFive Web Must Do’s: Making The Most of an Internet Web Site for Restaurants Your restaurant’s web site should be an ultra-effective 24 hour/7 day a week sales person and marketing tool for your restaurant business. Here are five must-do’s for independent restaurateurs to help make the most of their Internet program. Real People One key differentiating opportunity [...]
Full ArticleMany restaurants have hang-ups about giving away free food, and reasonably so, but one turned the idea into a “marketing concept” that has set him apart from local competitors. In fact, when I heard about this, I mentioned to the restauranteur that his was the first business of that particular cuisine that I’ve personally known [...]
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