Start Your Restaurant Blog: Free Video Tutorials

I’ve been preparing new videos in our series on Restaurant Internet Marketing and just today Yaro Starak announced that he has a new website on getting a blog started. Yaro goes to the -very- basics, showing how to start a blog. And we’re both aware that if you’re not technically inclined, some of this may even [...]

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Restaurant Marketing Copywriting: Testing “Starting At”, “As Low As”

Words mean a lot when marketing your restaurant. What you say will affect how people feel, think and act — even the little phrases that seem insignificant can greatly affect the success (or failure) of a marketing campaign. I have a friend that tests E-V-E-R-Y-T-H-I-N-G when it comes to marketing. He figures that if he’s spending [...]

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Restaurant Internet Marketing: Five Must-Do’s

Five Web Must Do’s: Making The Most of an Internet Web Site for Restaurants Your restaurant’s web site should be an ultra-effective 24 hour/7 day a week sales person and marketing tool for your restaurant business. Here are five must-do’s for independent restaurateurs to help make the most of their Internet program. Real People One key differentiating opportunity [...]

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BBQ Restaurant Gives Out Free Samples, Success!

Many restaurants have hang-ups about giving away free food, and reasonably so, but one turned the idea into a “marketing concept” that has set him apart from local competitors. In fact, when I heard about this, I mentioned to the restauranteur that his was the first business of that particular cuisine that I’ve personally known [...]

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Video: Restaurant Website Marketing Strategy - Tracking Traffic

We’re putting together a new series on the latest Internet technologies used to promote restaurants. Obviously, one of the key components of online advertising is having a website. After you have a website… what next? Many people do absolutely NOTHING with their website except hope that other people look for it. Hopefully you’re doing more than [...]

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