Restaurant Marketing - Online Coupons - RunningRestaurants.com
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Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today.
We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my clients.
Normally Jaime would make a long form informational call like this available to paid members only. But it just has too much in there of value that folks can use and grab for their business. So he chose to host it in the public arena (for now). He’ll most likely move it to the member area in a week or so get to it ASAP.
Click here to listen to RunningRestaurants.com - Using Online Restaurant Coupons Interview
In the call we hit on:
- Nathan’s “CSER” system
- Why “BOGO” is dead
- What a “clever coupon” is
- How to think about and do email list building
- Why tracking results is key
- Calulating return on investment
- Lifetime value mentality
- New way vs. the old way
- Challenges of “same-ness”
- Relationship building through email
- Secret method to having a wildly successful Tuesday night
- Why “hyper-responsive” customers are so important
Video: Restaurant Email Secrets EXPOSED - Part 1
We’re beginning a new part of the CSER system… this time it’s Email Marketing.
Click here to watch Restaurant Email Marketing Secrets - Part 1
The way this video series is going, I’m kinda throwing in advanced ideas and basic concepts at the same time. That should make it so there’s something for everybody.
If you have specific burning questions, leave them in the comments area on the VIDEO PAGE.
Video: Clever Coupons - Restaurant Marketing Strategy - CSER Part 2
What is a coupon exactly? Is it really as simple as we originally thought?
Click here to watch Clever Coupons - Restaurant Marketing Strategy
Accomplish extreme traffic flow, get on the local (national?) news when you break outside the mold, cure the “sameness-disease” and realize the power of the humble restaurant coupon.
In this 56 minute video I delve into Coupon Psychology and Coupon Logic before giving a full 30 minutes of examples and application.
Don’t let the school subjects run you off - I keep it simple.
After you hear the basics of Clever Coupon strategy, I’m positive that you can get massive results the next time you want to get more guests… and more profits.
Video: Restaurant Coupons and Customer Databases - CSER Part 1
Restaurant Revolution’s marketing strategy video series is being posted live… for free… for you.
Click here to watch Overview: Coupons and Customer Databases
Part 2 is completed and being edited — it should be posted by the end of this week.
Currently each episode is approximately 45 minutes long. (DON’T let that scare you, the videos can be paused and you can return to them another time… nobody’s gluing you to the chair!)
Your questions and comments are welcomed. I’ve already received a number of requests to discuss the requirements of a successful email campaign. Great requests = great content for Restaurant Revolution readers, so don’t hesitate.
Restaurant Internet Marketing - Exclusive Video Series
Exclusive marketing video series… headed your way.
- Do you want to know the “secret formula” to a thriving restaurant in the 21st century?
- Do you want some basic action steps to earning more profit for every advertisement you pay for?
- Is Email all that it’s cracked up to be?
- Are coupons a marketing technique to avoid or will they invigorate and boost sales?
Join The Revolution and receive access to a series of videos exploring these topics and more. As I type this, there is over 3 HOURS of “non-fluff” video content that will shed light on restaurant internet marketing of the future.
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