RipCard - Business Card Referral System

The Restaurant Revolution is about creating systems, tracking and being pro-active with marketing. There are many ways to systematize your marketing processes, and one of the latest and best is a Patent Pending item called the RipCard. I’ve personally spoken with Alf Marcussen over the phone about his new product, launched April 1, 2008. Now that [...]

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Restaurant Street Signs: Text, Color and Marquee

Quick thoughts on restaurants signage. Fonts Fonts that are difficult to read, or take more than a split-second to read, will confuse people. Confusion is not inviting. Color Look at the color of your sign vs the surroundings. If it’s against the sky, your “competing” color will mostly be light blue. That’s obvious, but what color is the sign [...]

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Restaurant Social Networking In Plain English

This video gives an excellent overview of the concept of social networking. What it doesn’t mention is how getting involved like this will help YOU as a business owner. Think about it for a moment - connecting with people interested in the same topics as you… finding employees… chefs/cooks… bartenders… trainers… consultants… resources… new friends… I’ve met [...]

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Restaurant Marketing - 5 Quick Points For March

We’re going for audio today - this is less than 8 minutes but packs 5 points with a punch. If you’re using Internet Explorer, you might have to click the Play Arrow twice. Flash player must also be installed.

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Restaurant Marketing - Online Coupons - RunningRestaurants.com

Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today. We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my [...]

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