Restaurant Street Signs: Text, Color and Marquee
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Quick thoughts on restaurants signage.
Fonts
Fonts that are difficult to read, or take more than a split-second to read, will confuse people. Confusion is not inviting.
Color
Look at the color of your sign vs the surroundings. If it’s against the sky, your “competing” color will mostly be light blue. That’s obvious, but what color is the sign compared to that? If it’s a white background, good luck. If it’s against trees and your colors have green, good luck. Why do you think Waffle House has those large yellow signs? It’s impossible to miss them.
Random link: color scheme generator. I’ve used that site for years to help determine everything I do with color. Logos, signs, brochures… everything has a planned color scheme. Look at your surroundings, stick a similar color into that generator and you’ll see colors that “pop” against it.
The results aren’t always practical, but will give you a direction and things to consider, especially if you’re using…
Marquee signs
When was the last time you considered changing the colors of the letters on your marquee sign? Ever? If you’re running a “welcome offer” or weekly special on the sign, consider changing the colors. Run the same offer two weeks in a row. First week use your normal color, second week try an alternate. See if there’s a difference.
Example: “Buy two entrées get free dessert” posted with black letters. Try red. Too much red competing near you (because you reviewed your surroundings, right?)… Try blue or green.
The simplest, seemingly insignificant things can actually make a big difference.
Video: Restaurant Email Secrets EXPOSED - Part 3
Secrets 4-7 of Email Marketing…
- Bad Subject Line Ideas
- Subject Lines to Try
- Prime the Pump
- Get Personal
Click here for Restaurant Email Marketing Secrets Exposed - Part 3
How to get your email opened and read. Increase customer relationships by avoiding the nonsensical “corporate feel” in your messages. The Super-Ninja tactic that will flood your restaurant with people for your next event promotion.
Restaurant Social Networking In Plain English
This video gives an excellent overview of the concept of social networking.
What it doesn’t mention is how getting involved like this will help YOU as a business owner. Think about it for a moment - connecting with people interested in the same topics as you… finding employees… chefs/cooks… bartenders… trainers… consultants… resources… new friends…
I’ve met people in each of those “categories” by hanging out on FohBoh.
Don’t wait to get in the game. Jump in today.
Restaurant Marketing - 5 Quick Points For March
We’re going for audio today - this is less than 8 minutes but packs 5 points with a punch. If you’re using Internet Explorer, you might have to click the Play Arrow twice. Flash player must also be installed.
Video: Restaurant Email Secrets EXPOSED - Part 2
Secrets 1-3 of Email Marketing…
- The Plain Text/HTML Über-Combo
- Open Rates
- Split Testing
Click here for Restaurant Email Marketing Secrets Exposed - Part 2
A little on the technical side - BUT NOT VERY - and when applied will have serious implications on the success of any email marketing campaign.
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