How Restaurants Can Use Social Media to Create a Loyal Following and Keep Customers Coming Back-Even in a Rotten Economy Jaime Oikle from Restaurant Report is hosting a 1hr teleseminar focused on social media marketing for restaurant owners tomorrow, Wednesday Aug 5, at 3pm EST. Click here for the full scoop on what will be a VERY [...]
Full ArticleIf there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic. Restaurants that normally don’t use limited time offers, [...]
Full ArticleHoward Moskowitz has consulted many companies in the food industry to help them discover profitability through offering variety. Clients include Pepsi, Prego, Ragu and many others. I recommend watching this video of author and speaker Malcolm Gladwell as he details revelations of Howard’s research and life experiences. Things to note: People don’t often know what they want There [...]
Full ArticleFind more videos like this on FohBoh I had the pleasure of working with Ted Cohn and Michael Atkinson to produce this video tour of FohBoh, the premiere restaurant industry social network. During production I interviewed people such as Doug Golden from AdvanceMe, Ray Villaman from the Tahoe Restaurant Group, Amanda Hite from Talent Revolution, [...]
Full ArticleAndrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice. For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most [...]
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