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Restaurant Video using Easy Restaurant Video Service

Restaurant Video using Easy Restaurant Video Service

Restaurateurs know that a web site is the most basic and effective way to attract and maintain customer relationships. And while many restaurant owners want to have modern elements on their websites, time and cost often hold them back. Adding the most modern element - video - to your website… in a way that is affordable, [...]

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Restaurant Marketing, Coupons And The Economy

Restaurant Marketing, Coupons And The Economy

If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic. Restaurants that normally don’t use limited time offers, [...]

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Restaurant Marketing, Menu Preparation and Food Variety

Restaurant Marketing, Menu Preparation and Food Variety

Howard Moskowitz has consulted many companies in the food industry to help them discover profitability through offering variety. Clients include Pepsi, Prego, Ragu and many others. I recommend watching this video of author and speaker Malcolm Gladwell as he details revelations of Howard’s research and life experiences. Things to note: People don’t often know what they want There [...]

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FohBoh Video Tour - Restaurant Social Network

FohBoh Video Tour - Restaurant Social Network

Find more videos like this on FohBoh I had the pleasure of working with Ted Cohn and Michael Atkinson to produce this video tour of FohBoh, the premiere restaurant industry social network. During production I interviewed people such as Doug Golden from AdvanceMe, Ray Villaman from the Tahoe Restaurant Group, Amanda Hite from Talent Revolution, [...]

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HelpMyBusiness.com - Maverick Marketing Video

HelpMyBusiness.com - Maverick Marketing Video

Andrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice. For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most [...]

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