Restaurant Marketing, Coupons And The Economy
June 24, 2008
If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic.
Restaurants that normally don’t use limited time offers, Outback for example, have done so recently to weather the storm. Only time will tell if the strategy reaps profits, but the fact that LTOs are being used says plenty.
Bottom-line: people are looking for value. Attracting new and return customers with coupons is not a difficult concept, but when other restaurants are also opening accounts with the direct mailer… it’s even more important to become familiar with Restaurant Revolution’s Clever Coupon process.
CouponCuisine Restaurant Marketing System - Concern #1
March 18, 2008
We’ve heard a couple major concerns from our readers about the impending release from Restaurant Revolution… CouponCuisine. The first, and probably most important of these deals with time and “technical understanding”…
CONCERNS:
- “If I join CouponCuisine… I don’t think I’ll have time to use it properly”
- “I’m not a techie… and don’t care to become one for the CouponCuisine program.”
BACKGROUND: The Internet marketing “world” is entirely different than the traditional marketing restaurant owners are used to. It does have many layers… and each ones becomes more technical as you get into the processes.
When I was developing CouponCuisine, one of the biggest factors on my mind was making it EASY to use… and yet remain powerful. Of course that’s not a simple task. And I can’t say that it’s been perfectly accomplished. But, by keeping a high standard for visual layout and getting feedback from restaurant consultants along the way… joining, setting up and using CouponCuisine effectively is not difficult.
That doesn’t mean you WANT to set it up… and it also doesn’t mean you have the time to.
SOLUTION: So given that our potential clients are some of the busiest people alive… and some are not technically inclined… CouponCuisine and InternetWordMagic have formed a unique partnership.
Together we created the CouponCuisine Account Management Program.
Click here to listen to a phone call explaining the program
Basically, you can join CouponCuisine and have a professional restaurant marketer take the reins… so you can get all the benefits… all the profits… with NONE OF THE WORK.
It doesn’t get any more “stupid-easy” (as I like to say) because it’s like having free money handed to you… considering that our system is 100% guaranteed.
Of course you’re thinking it’s going to cost your right arm to get involved, but that’s not the case. It’s actually cheaper than most any traditional marketing campaign… except now you have the #1 Internet Marketing System and a professional marketer running it for you… and it’s guaranteed to exceed your expectations.
Please forgive me - this isn’t meant to be a “sales pitch” - but after putting this together with Michelle over the past couple of months, I’m very excited about what it will do for our clients.
Stay tuned for more details. Our anticipated release date is before April 1, 2008. The best way to stay informed is to register for CouponCuisine’s free report… that way you’ll receive details immediately and possibly get an Early Bird special if you should join us.

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