Restaurant Marketing, Coupons And The Economy

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If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic.

Restaurants that normally don’t use limited time offers, Outback for example, have done so recently to weather the storm. Only time will tell if the strategy reaps profits, but the fact that LTOs are being used says plenty.

Bottom-line: people are looking for value. Attracting new and return customers with coupons is not a difficult concept, but when other restaurants are also opening accounts with the direct mailer… it’s even more important to become familiar with Restaurant Revolution’s Clever Coupon process.

Restaurant Marketing - Online Coupons - RunningRestaurants.com

Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today.

We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my clients.

Normally Jaime would make a long form informational call like this available to paid members only. But it just has too much in there of value that folks can use and grab for their business. So he chose to host it in the public arena (for now). He’ll most likely move it to the member area in a week or so get to it ASAP.

Click here to listen to RunningRestaurants.com - Using Online Restaurant Coupons Interview

In the call we hit on:

• Nathan’s “CSER” system
• Why “BOGO” is dead
• What a “clever coupon” is
• How to think about and do email list building
• Why tracking results is key
• Calulating return on investment
• Lifetime value mentality
• New way vs. the old way
• Challenges of “same-ness”
• Relationship building through email
• Secret method to having a wildly successful Tuesday night
• Why “hyper-responsive” customers are so important

Video: Clever Coupons - Restaurant Marketing Strategy - CSER Part 2

What is a coupon exactly? Is it really as simple as we originally thought?

Click here to watch Clever Coupons - Restaurant Marketing Strategy

Accomplish extreme traffic flow, get on the local (national?) news when you break outside the mold, cure the “sameness-disease” and realize the power of the humble restaurant coupon.

In this 56 minute video I delve into Coupon Psychology and Coupon Logic before giving a full 30 minutes of examples and application.

Don’t let the school subjects run you off - I keep it simple.

After you hear the basics of Clever Coupon strategy, I’m positive that you can get massive results the next time you want to get more guests… and more profits.

Video: Restaurant Coupons and Customer Databases - CSER Part 1

Restaurant Revolution’s marketing strategy video series is being posted live… for free… for you.

Click here to watch Overview: Coupons and Customer Databases

Part 2 is completed and being edited — it should be posted by the end of this week.

Currently each episode is approximately 45 minutes long. (DON’T let that scare you, the videos can be paused and you can return to them another time… nobody’s gluing you to the chair!)

Your questions and comments are welcomed. I’ve already received a number of requests to discuss the requirements of a successful email campaign. Great requests = great content for Restaurant Revolution readers, so don’t hesitate.