Video: Restaurant Website Marketing Strategy – Tracking Traffic

We’re putting together a new series on the latest Internet technologies used to promote restaurants. Obviously, one of the key components of online advertising is having a website. After you have a website… what next? Many people do absolutely NOTHING with their website except hope that other people look for it. Hopefully you’re doing more [...]

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Video: Restaurateurs, Reboot Your Brain For 2008

In the previous post I mentioned having goals for the sake of clarity. But becoming clear goes beyond our restaurant businesses. It goes outside the day-to-day, week-to-week grind. As business owners, we tend to feel there’s never enough time to accomplish everything that we want. We constantly are thinking and acting… always in motion. When [...]

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Restaurant Owner, What Are Your Sales and Marketing Goals?

After reading seven periodicals a month, frequenting blogs, attending restaurant group meetings and tradeshows, reading books, listening to audio tapes and frequenting seminars etc etc… I’m surprised at how many times are the BASICS are not reinforced. Seriously. Did our businesses meet the goals set for 2007? Do we have EXACT figures for restaurant business [...]

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Get Creative Restaurant Advertising… Completely “Free”?

In the latest issue of Nation’s Restaurant News, Gregg Cebrzynski mentioned Chipotle’s video contest. The short story is the restaurant chain hosted a contest that had students (and others) produce Chipotle commercials in exchange for prizes. Terrasynth LLC was closely involved with a similar video contest earlier this year for T-Mobile’s Sidekick phone, hosted on [...]

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Video: Restaurant Owner, Do You KNOW What Your Customers Want?

Seth Godin will tell you how it is. This 19-minute video is fabulous… and hilarious. From sliced bread to the Arby’s Oven mitt character, the marketing insights that can be gleaned may change your business forever. Bottom-line: do you know… I mean REALLY KNOW… what your customers want? If not, when was the last time [...]

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