Find more videos like this on FohBoh I had the pleasure of working with Ted Cohn and Michael Atkinson to produce this video tour of FohBoh, the premiere restaurant industry social network. During production I interviewed people such as Doug Golden from AdvanceMe, Ray Villaman from the Tahoe Restaurant Group, Amanda Hite from Talent Revolution, [...]
Full ArticleAndrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice. For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most [...]
Full ArticleThe Restaurant Revolution is about creating systems, tracking and being pro-active with marketing. There are many ways to systematize your marketing processes, and one of the latest and best is a Patent Pending item called the RipCard. I’ve personally spoken with Alf Marcussen over the phone about his new product, launched April 1, 2008. Now that [...]
Full ArticleQuick thoughts on restaurants signage. Fonts Fonts that are difficult to read, or take more than a split-second to read, will confuse people. Confusion is not inviting. Color Look at the color of your sign vs the surroundings. If it’s against the sky, your “competing” color will mostly be light blue. That’s obvious, but what color is the sign [...]
Full ArticleRestaurant Revolution is #12 on Evan Carmichael’s Top 50 Blogs for Startups To Watch In 2008! “EvanCarmichael.com is the Internet’s #1 resource for small business motivation and strategies. With over 260,000 monthly visitors, 1,700 contributing authors, and 42,000 pages of content no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com.”
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