Restaurant Marketing, Coupons And The Economy

If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic.

Restaurants that normally don’t use limited time offers, Outback for example, have done so recently to weather the storm. Only time will tell if the strategy reaps profits, but the fact that LTOs are being used says plenty.

Bottom-line: people are looking for value. Attracting new and return customers with coupons is not a difficult concept, but when other restaurants are also opening accounts with the direct mailer… it’s even more important to become familiar with Restaurant Revolution’s Clever Coupon process.

Free Restaurant Training Report: “Tough Economy Edition”

Restaurant Revolution and Judy Asman conducted an information session with John Alexander of Chart.org. This interview was put into video format and can be seen here.

To help you get the most value of this information, we created this 10-page, no-fluff report (shown right). If you want the lists, tips and bullet-points that John brings up, make sure to get your copy of the report absolutely free.

How Training Will Help Your Restaurant Thrive In Any Economy

If you enjoy this report and want more like it, you’re invited to Join Restaurant Revolution.

Restaurant Training, The Economy and Restaurant Marketing

In May 2008, Restaurant Revolution began producing and participating in a variety of restaurant industry-specific discussions.

These have been recorded. Videos, handouts and pamphlets on each topic are being created for your benefit. Please check back often, or Join Restaurant Revolution to be notified when these materials are available.

The first in this series is an interview by Judy Asman of John Alexander from CHART. John shares why restaurant employee training and manager training is of utmost important during a tough economy. He also provides step-by-step information that you can immediately apply.

I strongly encourage you to watch each video. They add up to around 22 minutes of advice.

Restaurant Employee Training and the Economy: Part 1

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Restaurant Employee Training and the Economy: Part 2

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Restaurant Employee Training and the Economy: Part 3

UPDATE: Now you can download the Restaurant Training In A Tough Economy Report.

If you’re interested in this topic and want more information, visit Chart.org.

If you’re a professional that would like to be interviewed and have a similar production of videos, handouts and other marketable materials, please contact Judy Asman or Restaurant Revolution.

Restaurant Marketing, Menu Preparation and Food Variety

Howard Moskowitz has consulted many companies in the food industry to help them discover profitability through offering variety. Clients include Pepsi, Prego, Ragu and many others.

I recommend watching this video of author and speaker Malcolm Gladwell as he details revelations of Howard’s research and life experiences.

Things to note:

• People don’t often know what they want
• There is a great variety in what people like to eat and drink
• Don’t search for the perfect recipe. Instead, seek the perfect recipes.
• Offering variety will increase your audience, and your profit margins.

There are many considerations when crafting a menu. Experts will say to keep the menu small and centralized. My recommendation is to find ways to offer variety around your primary dishes, whether that’s through toppings, sauces, rubs, etc. Offering samples of these might also be wise to ensure guests are satisfied with the full dish.

FohBoh Video Tour - Restaurant Social Network

Find more videos like this on FohBoh

I had the pleasure of working with Ted Cohn and Michael Atkinson to produce this video tour of FohBoh, the premiere restaurant industry social network.

During production I interviewed people such as Doug Golden from AdvanceMe, Ray Villaman from the Tahoe Restaurant Group, Amanda Hite from Talent Revolution, Andy Swingley from Thomas and King, and Matt Urdan from Nantahala Outdoor Center.

If you haven’t already, make sure to join FohBoh and get involved. The amount of resources available are powerful and will do much for your business.

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