Restaurateurs know that a web site is the most basic and effective way to attract and maintain customer relationships. And while many restaurant owners want to have modern elements on their websites, time and cost often hold them back. Adding the most modern element - video - to your website… in a way that is affordable, [...]
Full ArticleListen to the interview here: If you’re using Internet Explorer, you might have to click the Play Arrow twice. Flash player must also be installed. IMPORTANT OFFER: If you choose iMenu360 as your restaurant internet ordering system, be sure to mention ‘Restaurant Revolution’ to receive 50% off your setup fee, three full months of our customer-attraction service, [...]
Full ArticleWhat makes a twelve-dollar hamburger worth twelve dollars? Hint: It’s not just the Certified Angus Beef. To differentiate yourself in the restaurant business—and make that burger worth the price—you have to be innovative, creative, irreverent and unpredictable. At least that’s what works at Hard Rock Café, where customers don’t just pay for those twelve-dollar burgers, they line [...]
Full ArticleOne thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage [...]
Full ArticleMusic can inspire, sooth, motivate, energize and activate the human mind. People everywhere love to listen, shake, rattle, rock, roll, twist, cry, jump, rap, bump, slam, disco, waltz, polka, relax, sleep and even learn to a variety of recorded sounds. Bringing my passion of music to training was a natural progression for me. The strategic use [...]
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