HelpMyBusiness.com - Maverick Marketing Video

April 23, 2008 | Leave a Comment

help my business sucks

Andrew Lock introduced HelpMyBusiness.com today with his first “Maverick Marketing” episode. He offers sound, actionable, wide-scale marketing advice.

For this particular episode, part three was the most impactful for me. Pay special attention to how Andrew addresses the marketing Disney uses for their ticket prices: largest prices at the top, with the greatest value (and most expensive) circled in red. From there, the prices get less expensive… and the least expensive ($60+) feels like a bargain after starting out with their suggested package.

While “Help My Business Sucks” only boasts one episode as of today, Andrew has assured me the pipeline is full. Be sure to check back for updates to this well-produced show.

 

Posted by Nathan | Filed Under Restaurant Blog, Restaurant Marketing 

RipCard - Business Card Referral System

April 15, 2008 | Leave a Comment

ripcard exampleThe Restaurant Revolution is about creating systems, tracking and being pro-active with marketing. There are many ways to systematize your marketing processes, and one of the latest and best is a Patent Pending item called the RipCard.

I’ve personally spoken with Alf Marcussen over the phone about his new product, launched April 1, 2008. Now that I understand the scope of this project, I honestly feel you should take a serious look on how it could be used in your own business.

Reason being, it not only creates a system, but you can track the results and test different offers. These are the key features of any serious marketing strategy of the 21st century.

 

Posted by Nathan | Filed Under Restaurant Blog, Restaurant Marketing 

Restaurant Street Signs: Text, Color and Marquee

April 7, 2008 | Leave a Comment

Quick thoughts on restaurants signage.

Fonts
Fonts that are difficult to read, or take more than a split-second to read, will confuse people. Confusion is not inviting.

Color
Look at the color of your sign vs the surroundings. If it’s against the sky, your “competing” color will mostly be light blue. That’s obvious, but what color is the sign compared to that? If it’s a white background, good luck. If it’s against trees and your colors have green, good luck. Why do you think Waffle House has those large yellow signs? It’s impossible to miss them.

Random link: color scheme generator. I’ve used that site for years to help determine everything I do with color. Logos, signs, brochures… everything has a planned color scheme. Look at your surroundings, stick a similar color into that generator and you’ll see colors that “pop” against it.

The results aren’t always practical, but will give you a direction and things to consider, especially if you’re using…

Marquee signs
When was the last time you considered changing the colors of the letters on your marquee sign? Ever? If you’re running a “welcome offer” or weekly special on the sign, consider changing the colors. Run the same offer two weeks in a row. First week use your normal color, second week try an alternate. See if there’s a difference.

Example: “Buy two entrées get free dessert” posted with black letters. Try red. Too much red competing near you (because you reviewed your surroundings, right?)… Try blue or green.

The simplest, seemingly insignificant things can actually make a big difference.

 

Posted by Nathan | Filed Under Restaurant Blog, Restaurant Marketing 

Video: Restaurant Email Secrets EXPOSED - Part 3

April 7, 2008 | Leave a Comment

email exposed

Secrets 4-7 of Email Marketing…

  1. Bad Subject Line Ideas
  2. Subject Lines to Try
  3. Prime the Pump
  4. Get Personal

Click here for Restaurant Email Marketing Secrets Exposed - Part 3

How to get your email opened and read. Increase customer relationships by avoiding the nonsensical “corporate feel” in your messages. The Super-Ninja tactic that will flood your restaurant with people for your next event promotion.

 

Posted by Nathan | Filed Under Restaurant Blog, Restaurant Customer Database, Restaurant Email Marketing, Restaurant Internet Marketing, Restaurant Marketing, Restaurant Technology 

Restaurant Revolution On The Top 50 Blog List

March 31, 2008 | Leave a Comment

Restaurant Revolution is #12 on Evan Carmichael’s Top 50 Blogs for Startups To Watch In 2008!

“EvanCarmichael.com is the Internet’s #1 resource for small business motivation and strategies. With over 260,000 monthly visitors, 1,700 contributing authors, and 42,000 pages of content no website shares
more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com.”

 

Posted by Nathan | Filed Under General, Restaurant Blog, Restaurant News 

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