Video: Restaurant Email Secrets EXPOSED - Part 2
If you're new here, you may want to Join Restaurant Revolution for Free. When you do, I'm going to send you a couple reports and other goodies. Thanks for visiting!
Secrets 1-3 of Email Marketing…
- The Plain Text/HTML Über-Combo
- Open Rates
- Split Testing
Click here for Restaurant Email Marketing Secrets Exposed - Part 2
A little on the technical side - BUT NOT VERY - and when applied will have serious implications on the success of any email marketing campaign.
Restaurant Marketing - Online Coupons - RunningRestaurants.com
Yesterday at 3:32pm, Jaime Oikle gave me a call. The 5 minute planned “event” morphed into a 35+ minute session on marketing strategies for restaurant’s today.
We didn’t cover everything of course, but he got me to totally spill the beans on a number of secrets and tactics I use in my business and for my clients.
Normally Jaime would make a long form informational call like this available to paid members only. But it just has too much in there of value that folks can use and grab for their business. So he chose to host it in the public arena (for now). He’ll most likely move it to the member area in a week or so get to it ASAP.
Click here to listen to RunningRestaurants.com - Using Online Restaurant Coupons Interview
In the call we hit on:
- Nathan’s “CSER” system
- Why “BOGO” is dead
- What a “clever coupon” is
- How to think about and do email list building
- Why tracking results is key
- Calulating return on investment
- Lifetime value mentality
- New way vs. the old way
- Challenges of “same-ness”
- Relationship building through email
- Secret method to having a wildly successful Tuesday night
- Why “hyper-responsive” customers are so important
Restaurant Success Interviews - Free 41pg Ebook
I just lined up another exclusive bonus for Restaurant Revolution subscribers. Ten interviews that you’ll want to check out.
This book includes discussions with the following people:
- Karen Binder, Madison Park Cafe, Seattle, WA
- Marcel Biro, Biro Restuarant and Wine Bar, Sheboygan, WI
- Anthony Bourdain
- Jimmy Bradley, The Red Cat, New York, NY
- Dan Butler, Wilmington, DE
- John Howie, SPORT & Seastar, Seattle, WA
- Tommy Klauber, Pattigeorge’s, Longboat Key, FL
- Michael & Susan Maddox, Le Titi de Paris, Chicago, IL
- Alex Ott, Master Mixologist
- Jay Shaffer, Shaffer City Oyster Bar & Grill, New York, NY
To get your hands on this document… which is normally under lock and key over at RunningRestaurants.com… simply Join the Restaurant Revolution for Free and I’ll send it your way.
PodcastGrill.com - Restaurant News and Industry Updates
Paul Barron of Fast Casual Magazine has been doing podcasts… or audio recordings… for the past two years and covered an enormous range of subjects.
Click here to visit PodcastGrill.com
I personally recommend listening to archive #37 with guest Linda Duke. She has some great insights on event marketing and creating “buzz” around your restaurant.
Video: Restaurant Email Secrets EXPOSED - Part 1
We’re beginning a new part of the CSER system… this time it’s Email Marketing.
Click here to watch Restaurant Email Marketing Secrets - Part 1
The way this video series is going, I’m kinda throwing in advanced ideas and basic concepts at the same time. That should make it so there’s something for everybody.
If you have specific burning questions, leave them in the comments area on the VIDEO PAGE.
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