Using Online Restaurant Coupons for Marketing
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After months of research, design and development… our latest report is now available for public consumption.
Using Online Coupons For Restaurant Marketing and Lead Generation
The humble, money-saving, discount coupon has arrived in the online era and it’s promising to revolutionize the way customers choose where to eat in every sector of the restaurant market, just like the way it’s changed the way we find the news and do much of our shopping
And the comments have already begun to roll-in…
“The new coupon is here!” — Alex Makarski, Restaurant Commando
“This is awesome. No huge learning curve, just simple and easy to use.” — Troy Authement, Strategic Profits
“Adding a real technology, easy to use, with simple, trackable results.” — Joshua Bingaman, Progress Coffee
Join The Restaurant Marketing Boom
Thousands of US restaurants could be enjoying an unprecedented boom in just a matter of weeks, even with an economic slowdown on the horizon. New and existing businesses, even those struggling to find customers, could soon see more customers pouring through the door. The reason? A simple, cost-effective marketing strategy anyone can use - but most businesses overlook - that will bring in a tidal wave of new and returning customers.
Click here to learn more about this unique restaurant marketing strategy.
Creating A Restaurant Customer Database - Part 3: Sorting Information
It was mentioned in a previous restaurant database creation article, but I want to emphasize again that the best way to get in the game is using a very simple program like Microsoft Excel.
If you’re on a tight budget, and don’t already own Microsoft Office (which includes Excel), I recommend downloading the FREE application OpenOffice. OpenOffice is 100% compatible with Excel, it’s just missing a few of the bells and whistles… which is fine for what you need to start.
After you have an application open, you’ll be making columns for the information to be collected. The information itself will go in the rows.
This is basic… basic… stuff. And that’s good because it means you have NO REASON to avoid doing it! And everything you create by doing this will be capable of being imported into any fancy system you get in the future.
You can see in this example that I’m asking for:
- First Name
- Last Name
- Address 1
- Address 2
- City
- State
- ZIP Code
- Phone Number
- Email Address
Some might consider this to be ambitious… but if you’re providing enough UP FRONT value to receive the information, any customer that’s serious about your restaurant will give it. I think it’s fair to hand a $5 Gift Certificate to every guest that is willing to fill out such a card. (That’s actually very low cost!)
Regarding the two address boxes — this is thinking long term. You can probably get away with only one box, but having two will let you split off Apartment numbers, Suite numbers and other secondary information.
This can make things easier when migrating to a database system later because you’ll be able to sort by streets and have the secondary numbers come up separate. (There are other, more technical reasons too.)
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