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Food And Menu Pricing For Your Restaurant

July 14, 2008 · 1 Comment 

One thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage is a management tool, not a pricing tool. Though most culinary programs teach many different methods for pricing food, every culinary student seems to emerge from the... [Read the full story]

Marketing

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Restaurant Marketing, Coupons And The Economy

June 24, 2008 · Leave a Comment 

If there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic. Restaurants that normally don’t use limited time offers, Outback for example, have done so recently to weather the storm. Only time will tell if the strategy reaps profits, but the fact that LTOs are being used says... [Read the full story]

Food + Menu

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Food And Menu Pricing For Your Restaurant

July 14, 2008 · 1 Comment 

One thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage is a management tool, not a pricing tool. Though most culinary programs teach many different methods for pricing food, every culinary student seems to emerge from the... [Read the full story]

Technology

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FohBoh Video Tour - Restaurant Social Network

May 30, 2008 · 1 Comment 

Find more videos like this on FohBoh I had the pleasure of working with Ted Cohn and Michael Atkinson to produce this video tour of FohBoh, the premiere restaurant industry social network. During production I interviewed people such as Doug Golden from AdvanceMe, Ray Villaman from the Tahoe Restaurant Group, Amanda Hite from Talent Revolution, Andy Swingley from Thomas and King, and Matt Urdan from Nantahala Outdoor Center. If you haven’t already, make sure to join FohBoh and get involved. The amount of resources... [Read the full story]

Training

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Using Your Restaurant Music For Employee Retention

July 10, 2008 · Leave a Comment 

Music can inspire, sooth, motivate, energize and activate the human mind. People everywhere love to listen, shake, rattle, rock, roll, twist, cry, jump, rap, bump, slam, disco, waltz, polka, relax, sleep and even learn to a variety of recorded sounds. Bringing my passion of music to training was a natural progression for me. The strategic use of music to train restaurant employees has proven to be an invaluable tool to engage employees, impact learning and affect behavioral change. Music sets the mood and atmosphere; and... [Read the full story]

Internet Marketing

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Video: Restaurant Email Secrets EXPOSED - Part 3

Secrets 4-7 of Email Marketing… Bad Subject Line Ideas Subject Lines to Try Prime the Pump Get Personal Click here for Restaurant Email Marketing Secrets Exposed - Part... [Read more]


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Resources

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Stuff4Restaurants - A Superior Advertising Reference

Lindsay over at Stuff4Restaurants has been compiling ads and promotions from all over the world and is sharing them for free on his blog: Stuff4Restaurants.com Granted, he finds... [Read more]


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