How Restaurants Can Use Social Media to Create a Loyal Following and Keep Customers Coming Back-Even in a Rotten Economy Jaime Oikle from Restaurant Report is hosting a 1hr teleseminar focused on social media marketing for restaurant owners tomorrow, Wednesday Aug 5, at 3pm EST. Click here for the full scoop on what will be a VERY [...]
Full ArticleRestaurateurs know that a web site is the most basic and effective way to attract and maintain customer relationships. And while many restaurant owners want to have modern elements on their websites, time and cost often hold them back. Adding the most modern element - video - to your website… in a way that is affordable, [...]
Full ArticleListen to the interview here: If you’re using Internet Explorer, you might have to click the Play Arrow twice. Flash player must also be installed. IMPORTANT OFFER: If you choose iMenu360 as your restaurant internet ordering system, be sure to mention ‘Restaurant Revolution’ to receive 50% off your setup fee, three full months of our customer-attraction service, [...]
Full ArticleOne thing I’ll never forgive formal culinary schools for, is teaching new impressionable would-be chefs to use a budgeted cost percentage to price food menus. Chain restaurants share an equal responsibility for perpetuating this bad practice by focusing their managers on food cost percentages without letting them in on the secret that the cost percentage [...]
Full ArticleWhat makes a twelve-dollar hamburger worth twelve dollars? Hint: It’s not just the Certified Angus Beef. To differentiate yourself in the restaurant business—and make that burger worth the price—you have to be innovative, creative, irreverent and unpredictable. At least that’s what works at Hard Rock Café, where customers don’t just pay for those twelve-dollar burgers, they line [...]
Full ArticleMusic can inspire, sooth, motivate, energize and activate the human mind. People everywhere love to listen, shake, rattle, rock, roll, twist, cry, jump, rap, bump, slam, disco, waltz, polka, relax, sleep and even learn to a variety of recorded sounds. Bringing my passion of music to training was a natural progression for me. The strategic use [...]
Full ArticleLindsay over at Stuff4Restaurants has been compiling ads and promotions from all over the world and is sharing them for free on his blog: Stuff4Restaurants.com Granted, he finds some VERY wacky “stuff”, as well as the crude and bizarre, but he never ceases to entertain. Make sure to check it out, bookmark it, and visit often.
Full ArticleIf there’s a perfect time to introduce coupons to your marketing, it’s during an economic downturn. CouponCuisine has tracked search engine statistics of people looking for coupons for over a year. In the past four months (since February 2008) we have seen a 325% increase in related traffic. Restaurants that normally don’t use limited time offers, [...]
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